@InProceedings{BoscoloVinh:2019:MíSoSe,
               author = "Boscolo, Helena K. and Vinhas, L{\'u}bia",
          affiliation = "{Instituto Nacional de Pesquisas Espaciais (INPE)} and {Instituto 
                         Nacional de Pesquisas Espaciais (INPE)}",
                title = "M{\'{\i}}dia social no sensoriamento remoto",
            booktitle = "Anais...",
                 year = "2019",
               editor = "Gherardi, Douglas Francisco Marcolino and Sanches, Ieda DelArco 
                         and Arag{\~a}o, Luiz Eduardo Oliveira e Cruz de",
                pages = "36543--3656",
         organization = "Simp{\'o}sio Brasileiro de Sensoriamento Remoto, 19. (SBSR)",
            publisher = "Instituto Nacional de Pesquisas Espaciais (INPE)",
              address = "S{\~a}o Jos{\'e} dos Campos",
             keywords = "sensoriamento remoto, m{\'{\i}}dia social, Facebook, 
                         divulga{\c{c}}{\~a}o, conhecimento, remote sensing, social 
                         media, Facebook, publicizing, knowledge.",
             abstract = "A P{\'a}gina do Facebook da OBT 
                         (www.facebook.com/inpe.observacaodaterra) foi criada para a 
                         divulga{\c{c}}{\~a}o de informa{\c{c}}{\~o}es pertinentes 
                         {\`a} {\'a}rea de sensoriamento remoto para o p{\'u}blico no 
                         geral. Na an{\'a}lise de cerca de seis meses verificou-se cerca 
                         de 650 seguidores com 185 publica{\c{c}}{\~o}es e taxa de 
                         envolvimento (m{\'e}trica do Facebook) m{\'a}xima de 40%, mas 
                         somente em menos de 5% das publica{\c{c}}{\~o}es. Este artigo 
                         procura demonstrar a import{\^a}ncia na produ{\c{c}}{\~a}o de 
                         conhecimento e pertin{\^e}ncia da m{\'{\i}}dia social na 
                         divulga{\c{c}}{\~a}o de informa{\c{c}}{\~o}es da {\'a}rea de 
                         sensoriamento remoto. Concluindo-se: n{\~a}o {\'e} a quantidade 
                         de publica{\c{c}}{\~o}es, mas sua qualidade que promove maior 
                         intera{\c{c}}{\~a}o do leitor com o conte{\'u}do produzindo 
                         conhecimento. ABSTRACT: The OBT Facebook page 
                         (www.facebook.com/inpe.observacaodaterra) was created to 
                         disseminate information relevant to the area of remote sensing for 
                         general public. In the analysis of about six months, there were 
                         about 650 followers with 185 publications and maximum involvement 
                         rate (Facebook metric) of 40%, but only in less 5% of the 
                         publications. This article tries to demonstrate importance in 
                         production of knowledge and pertinence of the social media in the 
                         dissemination of information of the area of remote sensing. 
                         Concluding: it is not amount of publications, but its quality 
                         promotes greater interaction of the reader with content producing 
                         knowledge.",
  conference-location = "Santos",
      conference-year = "14-17 abril 2019",
                 isbn = "978-85-17-00097-3",
             language = "pt",
         organisation = "Instituto Nacional de Pesquisas Espaciais (INPE)",
                  ibi = "8JMKD3MGP6W34M/3U24EFS",
                  url = "http://urlib.net/ibi/8JMKD3MGP6W34M/3U24EFS",
           targetfile = "97338.pdf",
                 type = "Educa{\c{c}}{\~a}o",
        urlaccessdate = "28 abr. 2024"
}